4 Startup adVANce Challenge | Startup Partnership by Mercedes-Benz Vans 1. GENERAL INFORMATION 1.1. Overview The Goal Mercedes-Benz Vans’, division of the Daimler AG, goals of the startup challenge (“Startup adVANce Challenge”) are (1) to conceptualize, develop and produce hardware and software prototypes that satisfy the future needs of B2C or B2B customers in the field of “Last Mile Transportation of Goods and People”, in cooperation with the selected startups and (2) to initiate new partnerships with the most innovative startups within the focus of the Startup adVANce Challenge that can last beyond the Startup adVANce Challenge. In order to realize the first goal Daimler AG will grant a total of € 1,000,000 (net) to selected startups without taking any shares in return (“Grant”). The Grant is entrusted for the specific purpose of the various Phases of the Startup adVANce Challenge as follows: (a) € 100,000 (net) in total for the conceptualization (10 grantees, € 10,000 (net) for each grantee) and (b) total of € 900,000 (net) for the development and production of prototypes (up to 5 grantees; min. € 80,000 per selected grantee, max. € 500,000 per grantee, see Sec. 2.6). The Startup adVANce Challenge intends to be the starting point for a successful long-term partnership for the development of new products in the areas of vehicle cargo space, Internet of Things (“IoT”) and transport sharing solutions, in each case to cover the needs of the future last mile transportation chain. The rights in and to the work results (specifically, the Prototype) that will be developed in Phase 2 (Concept Phase) and Phase 3 (Prototype Phase) will be shared between Daimler AG and the startup as further set out in the Cooperation Agreement. European Commission Endorsement The European Commission is endorsing the Startup adVANce Challenge (without providing funds) by confirming the fair and transparent conditions for the participating startups and in promoting the Startup adVANce Challenge because of its unique and focused challenge program characteristics. Focus of the Startup adVANce Challenge The Startup adVANce Challenge focuses on all kinds of technology solutions (hardware and software) that enable or support new business models in connection with the following three main topics around the last mile transportation of goods and people: 1. Revolutionizing Cargo Space 2. Internet of Things (IoT) 3. Transport sharing solutions Such technology solutions (hardware or software) will in the following be referred to as “Product”. For more details see Sec. 1.3 below. 1.2. Benefits for the participating startups The potential benefits for the participating startups are: Gaining a cooperation contract with Daimler AG; Development of prototypes in cooperation with Daimler AG; Financial support of up to € 500,000 (net) per selected startup for the development and production of prototypes without having to give up any shares in return; Insights into the future of last mile transportation; and Shared rights in and to the work results developed during Phase 2 (Concept Phase) and Phase 3 (Prototype Phase), as further set out in the Cooperation Agreement. Further potential benefits beyond the Startup adVANce Challenge: Long-term partnership; Strategic investments besides the Grant, if the startup is interested and the startup fits to Mercedes-Benz Vans’ strategic focus; In-depth co-development and access to exclusive Mercedes-Benz Vans resources and competences; and Support in marketing and distributing the startup’s Product, in case of joint commercialization.
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